In 2016, Apple released a fun yet clever ad for Apple Music in which Taylor Swift and Drake "switch songs," lip-syncing to each other's very different styles until Taylor falls off her treadmill. People are currently revisiting the ad on Instagram, calling it "iconic".
It's the perfect encapsulation of how an ad can use celebrity in a way that's on-message for the product while delivering a strong angle, all in the very short time an ad gets to communicate with (as all the best ads of the 2010s do). Two disparate artists connect to Apple Music in an unexpected way, showing off their personalities while landing a joke – a long way from the sleek, polished advertising Apple usually favours for its hardware. See fboy's Instagram post below.
