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Evening Standard
Evening Standard
Business
Arielle Domb

Who are the worst culprits for shrinkflation?

Have you ever wondered whether your favourite food products are getting smaller?

New research conducted by consumer brand Which? has revealed that you’re not imagining it: groceries from household brands such as Nescafe, Cadbury and Nestle are diminishing in size, in a process known as shrinkflation.

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