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Motor1
Motor1
Business
Adrian Padeanu

Volkswagen's Seat Brand Deserved Better

There’s something deeply unsatisfying about the way Seat’s story could end. After 76 years, the Spanish automaker may be heading toward the automotive graveyard, not because its cars suddenly became terrible, but because parent company Volkswagen Group appears to have decided that another brand is more valuable.

Yes, I’m talking about Cupra.

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