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Bangkok Post
Bangkok Post
Lifestyle

Making smoking cool again? Pop culture glamoriizes cigarettes

NEW YORK — From beauty mogul Kylie Jenner lighting up on the cover of Vanity Fair to cigarette trays at singer Dua Lipa's wedding, the pop culture-verse has rebooted cigarettes as the accessory du jour, health risks be damned.

Smoking rates are at a six-decade low among American adults and the lowest in a quarter-century among youth.

And yet, searches for the term "smoking pose" on the image-sharing platform Pinterest have soared 70% among 18- to 24-year-olds, according to Style Analytics, a fashion world data tracker.

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