Earlier this month, Brazil’s president Luiz Inácio Lula da Silva led a rally in São Paulo, as he aims to be re-elected to a fourth presidential term, and faces serious opposition from right-winger Flávio Bolsonaro. Taking the mic before a crowd on Avenida Paulista that organisers put at more than a million, the former union leader began: “I’m not sure whether to open this speech with ‘comrades’ or ‘fandoms from all over Brazil’.” The rally was organised by Lula’s Workers’ party (PT) and a string of other leftwing groups – but the spark came from pop music fandoms.
More than 600 Brazilian fanbase groups for Billie Eilish, Lady Gaga, Katseye, Demi Lovato, Harry Styles, Katy Perry, Selena Gomez, as well as Brazilian stars such as Anitta, Marina Sena and Ludmilla among others, all came together to back Lula, waging an intense online campaign as soon as Lula’s rival, son of imprisoned former president Jair Bolsonaro, came out on top in the first round on 4 October. Neither candidate earned more than 50% of the vote, so a runoff is now scheduled for 25 October to decide between the two.
