Leeds United CEO Angus Kinnear's decision to name the club's burgeoning young players in his pre-match programme notes last weekend was a novel idea for a Premier League director.
Often, executives are so far removed from the footballing development side of the clubs they run that U23 players are simply not on their radar.
But, in recent weeks, each and every Leeds United spectator has been made aware of the youngsters bidding to lodge themselves permanently within the first-team.