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Motor1
Motor1
Business
Christopher Smith

Jeep Boss: 'Energy Is High' Following Tavares Resignation

In September 2024, Bob Broderdorf was appointed head of Jeep in North America. He stepped in amid plummeting sales and angry dealers disillusioned with the company's direction under Stellantis. The Stellantis board was already looking for a new company CEO at that point, but the sudden resignation of Carlos Tavares in early December came as a surprise.

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