Southwest Airlines is continuing its push to win back customers left wary by the airline’s epic holiday meltdown stranded millions of travelers all over the country.
This time, CEO Bob Jordan’s apology went out to a group it’s been trying to woo throughout the pandemic – business travelers.
During a town hall Monday, Jordan discussed the holiday fiasco with several other Southwest executives and described what the company is doing to ensure it doesn’t happen again. He said none of the carrier’s priorities are “revolutionary,” but instead are aimed at improving the flying experience.
