By now, you'll likely have seen Hailey Bieber's viral Erewhon smoothie on your social media feeds. The star's collaboration with the Los Angeles-based supermarket garnered global attention back in 2022 when it was first released and drummed up the most attention I've seen about a smoothie - well, ever.
There have been smoothie collaborations since - most recently from the likes of Katy Perry, Sabrina Carpenter and Kendall Jenner - yet none have achieved the level of virality Hailey's did. So much so, her recipe has now been made into a soft serve to be sold in-store, too.
