A Yamaha XSR900 As A Badass Ice Racing Motorcycle? Why The Heck Not? Deus Ex Machina and Yamaha Motor Europe transform the XSR900 into a flat-track-inspired ice racer for the Swank Rally On Ice. RideApart · Apr 7
Yamaha Motor Europe: Prévost Succeeds De Seynes As President And CEO Yamaha Motor Europe has announced that Olivier Prévost will be taking the place of Eric De Seynes as President and CEO from 2024 onwards. RideApart · Jan 2, 2024
2024 Yamaha XSR900 GP Pricing Announced For Bike, Lower Fairing, And More Yamaha Motor Europe announced pricing for the 2024 XSR900 GP, and also gave details about the Racer Pack. We added up what these accessories cost on their own. RideApart · Nov 20, 2023
2024 Yamaha Ténéré 700 Explore Aimed At Shorter Riders Who Want To Tour Yamaha Motor Europe launched the 2024 Ténéré 700 Explore with a revised suspension, lower seat height, and specifications aimed at riders looking to tour. RideApart · Nov 6, 2023
2024 Yamaha XSR900 GP Instantly Lights A Fire In The Hearts Of GP Bike Fans Yamaha Motor Europe unveiled the gorgeous retro racer-inspired 2024 XSR900 GP, featuring revised ergonomics so riders can better harness its modern performance. RideApart · Oct 24, 2023
Limited Edition Yamaha R1 GYTR Pro 25th Anniversary Run Is Already Sold Out To celebrate the 25th anniversary of the groundbreaking Yamaha YZF-R1, Team Blue launched the R1 GYTR Pro 25th Anniversary Edition and is making 25 of them. RideApart · Jul 25, 2023
2023 Yamaha Ténéré 700 World Rally Gets Sweet Suspension Upgrades Yamaha Motor Europe introduced the 2023 Ténéré 700 World Rally, the new range-topping bike in the T7 family, with multiple useful upgrades and retro graphics. RideApart · Jun 2, 2023
Yamaha CEO Becomes Motorcycle Manufacturers Association President Yamaha Motor Europe CEO becomes International Motorcycle Manufacturers Association (IMMA) President for the 2023-2025 term. RideApart · Apr 20, 2023
2023 Yamaha MT-07 And MT-125 Both Get New TFT Displays In Europe Yamaha Motor Europe officially released its latest updates to the MT-07 and MT-125 naked bikes for the 2023 model year, including new TFT displays. RideApart · Oct 26, 2022
Yamaha Teams Up With Troopy For French Electric Scooter Sharing Program Yamaha is teaming up with French scooter sharing service Troopy to offer two of its electric scooters to customers later on in 2022. RideApart · Apr 5, 2022
Yamaha Takes YOU Rent Motorbike Program Entirely Online In Italy Yamaha Motor Europe just announced some improvements to its YOU Rent motorbike rental program in Italy that should make rider lives a whole lot easier. RideApart · Apr 4, 2022
2022 Yamaha NEO's Electric Scooter Launches Across Europe Yamaha Motor Europe launched the 2022 NEO's electric scooter, which features removable battery packs and is designed for everyday urban commuting needs. RideApart · Mar 11, 2022
Yamaha Europe Unveils New Electric Scooter And E-Bike Lineup Yamaha Motor Europe introduced its upcoming electric scooter and e-bike models for 2022, including one production-ready and two concept models. RideApart · Mar 4, 2022