Yamaha is one of the biggest and most respected motorcycle manufacturers in the world. The Japanese company has taken a unique, streamlined approach when tackling multiple markets. Yamaha understands that different markets have different needs, and so it does its best to ensure these unique needs and preferences are met.
For example, in the US, Yamaha focuses primarily on its premium, performance-oriented models. It offers riders a wide range of bikes so that they can start out on a Yamaha (perhaps an R3 or MT-03) and upgrade gradually within the brand until they reach the pinnacle of performance (say, an R1M). Meanwhile, in Asia, the brand offers a wide selection of both mass-market and premium models, catering to the needs of both commuters and enthusiasts in the region.
