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Sport

Yamaha CEO Becomes Motorcycle Manufacturers Association President

On March 27-30, 2023, the International Motorcycle Manufacturers Association (IMMA) convened for the first time since 2020. The Spring Congress occurred in New Delhi, India, and marked the international organization’s 75th anniversary. During the assembly, members appointed the European Association of Motorcycle Manufacturers (ACEM) Vice President and Yamaha Motor Europe CEO Eric de Seynes as IMMA President for the 2023-2025 term.

“My professional career in the service of motorcycles has given me many surprises and great satisfactions. This election to the position of President of IMMA is a new one,” acknowledged de Seynes. “I succeed Rakesh Sharma (Executive Director of Bajaj) with whom the transfer was held in an extremely cordial atmosphere.”

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