The Latest Breaking News from Tim Cook

Should the Apple Reality Pro make its debut soon, Apple will need to make the case for the headset. Tim Cook's recent comments about the promise of AR and VR failed to do that.

Why Cook's quotes about AR have me thinking about a 'virtual projector' of the future

Apple fans are watching to see whether the iPhone-maker puts a culture-changing spin on virtual reality, even as rivals slow their march toward the metaverse. All eyes are on whether Apple will commit to releasing long-rumored VR or augmented reality (AR) "goggles" at its annual Worldwide Developers Conference in June,…

Apple has so far avoided mass layoffs. Now it’s eliminating corporate retail jobs across its development and preservation teams.

In this week’s newsletter: After weeks of warnings, Twitter appears to have backed down on plans to do away with one of Musk’s original obsessions.

Apple paused M2 chip production in January and February of 2023 according to reports, apparently over poor sales of M2 Mac products.

Apple's Tim Cook is focused on the most practical AR/VR applications and that's why his version may be better than the Metaverse

Apple chief Tim Cook is excited about the future potential of augmented reality, even if he’s quiet on virtual reality devices.

In an interview with GQ, Tim Cook talks about his phone use, and how he manages to look at his screen less.

WASHINGTON — A bipartisan group of U.S. lawmakers is taking their concerns about China to California next week where they plan to meet with top technology and entertainment executives, as well as with Taiwan President Tsai Ing-wen.

Worried about decelerating growth, Xi Jinping has launched a charm offensive to convince investors the country is open for business