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Fortune
Fortune
David Meyer

Apple is looking for its next iPhone-like hit. Can they find it before losing momentum?

(Credit: Tayfun Coskun—Anadolu/Getty Images)

Apple finished 2024 in record fashion, with a staggering $3.6 trillion market capitalization that not only topped every other company on the planet, but also eclipsed the economic value of all but a handful of the world’s countries.

Even more incredible: It was a year likely to be remembered for Apple’s many disappointments and setbacks.

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