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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Apple is prioritizing privacy over winning the AI race — here's why

Apple Intelligence logo on iPhone.

It’s no secret that tech giants like Google, Microsoft, and OpenAI are making headlines with breakthrough generative AI tools that promise innovation at lightning speed. In just the last momth alone, OpenAI has launched several new updates with their “12 Days of OpenAI” event.

Yet, amidst this flurry of advancements, Apple has quietly charted its own path—one rooted in privacy, security, and incremental progress.

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