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Technology
Stevie Bonifield

It debuted this year, but Apple Intelligence has 2 giant advantages to triumph in 2025

Punk Pop-Art, scrapbook-styled image of a hand holding an iPhone 17 while activating the new Siri mode on a colorful background that includes a Siri-like waveform.

On June 10, 2024, Apple CEO Tim Cook announced one of the most significant software updates in his company's history, which would vault Apple into the AI showdown with the likes of Google, Microsoft, and OpenAI.

Rumors about the announcement reached a boiling point in the days leading up to Apple's annual Worldwide Developer Conference (WWDC), so by the time Cook reached the highlight of the keynote presentation, many knew what lie ahead.

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