Gen Z's latest obsession - tinned sardines. But why? The slimy, silvery fish have become prolific on social media. Here’s why: Evening Standard · Feb 12
Elevate their kitchen: the most decadent Christmas gifts for the serious gourmand From cult condiments to Christmas hampers they’ll actually love, Claudia Cockerell curates the best gifts for gourmands Evening Standard · Nov 17, 2025
Tinned fish: The surprisingly sexy new status symbol FOOD FOCUS: Once a sad back-up for beans on toast, tinned fish is now a chic deli staple, an Instagram collectable – and surprisingly expensive. Hannah Twiggs meets the man behind the tins everyone’s showing off The Independent UK · Jun 20, 2025
Why I left my job at Zara to sell luxury tinned fish Patrick's company sells premium tinned fish brands from across the world Liverpool Echo · Apr 9, 2023