The Latest Breaking News from the Super Bowl

Super Bowl ads now feature multiple celebrities, here's what it means for your brand.

Super Bowl ad costs have transformed from a modest marketing expense into one of the most expensive investments in modern advertising. What started as a $37,500 to $42,500 price tag for a 30-second spot in 1967 has ballooned into an unprecedented average of $8 million to over $10 million for…

Curious how AI stacks up against real football predictions? We asked ChatGPT, Gemini and Perplexity to forecast the winner of Super Bowl 2026 — and the results might surprise you.

Super Bowl LX is one of the biggest sporting events of 2026! Whether you’re in the US, UK, or Canada, this complete guide shows you how to watch every touchdown and tackle, as well as Bad Bunny's huge halftime show.

Before the Super Bowl arrives, change these three settings on your TV for the best picture and sound quality.

Excited to see the Patriots play in the Super Bowl this weekend? Well, you might be one of the only ones. Patriots fatigue is real, and it didn’t go away when Tom Brady retired in 2023. Fans across the country spent two decades watching New England dominate, and that kind…

Plus: assessing Trump’s first year, the dysfunction of Washington, D.C., and the politics of the Super Bowl. (Recorded live in Washington, D.C.)

Super Bowl LX will see the New England Patriots play against the Seattle Seahawks at Levi’s Stadium in Santa Clara, California

Ben Stiller, William Shatner and Jeff Goldblum are among the stars lining up for this year’s commercials, but director Taika Waititi is the real MVP