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The Latest Breaking News from the Super Bowl

From $37K to $8 Million: The Staggering Evolution of Super Bowl Ad Costs

Super Bowl ad costs have transformed from a modest marketing expense into one of the most expensive investments in modern advertising. What started as a $37,500 to $42,500 price tag for a 30-second spot in 1967 has ballooned into an unprecedented average of $8 million to over $10 million for…

The Free Financial Advisor

How Today’s NFL Super Bowl Kickoff Time Has Impacted Liga MX

Gameweek 5 of the Liga MX Clausura 2026 coincides with Super Bowl Sunday.

Sports Illustrated

One battle after another: Sam Darnold’s stubborn route to the Super Bowl

The Seahawks quarterback was seen as just another high-profile quarterback bust. But now he is one win from clinching the NFL title

The Guardian - US

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Quinton Aaron 'laughing and smiling' in hospital after stroke

Quinton Aaron's family have shared that he is recovering well and is looking forward to the Super Bowl this weekend following a "spinal stroke".

BANG Premier

‘It’s become more about politics than music’: what will Bad Bunny bring to the Super Bowl?

Grammy-winning Puerto Rican star is in the center of US culture wars before leading this weekend’s half-time show

The Guardian - US

I asked ChatGPT, Gemini and Perplexity to predict the Super Bowl 2026 winner — here’s who they picked

Curious how AI stacks up against real football predictions? We asked ChatGPT, Gemini and Perplexity to forecast the winner of Super Bowl 2026 — and the results might surprise you.

Tom’s Guide

How to Watch Super Bowl 2026: Patriots vs. Seahawks & halftime show live (Streaming Guide)

Super Bowl LX is one of the biggest sporting events of 2026! Whether you’re in the US, UK, or Canada, this complete guide shows you how to watch every touchdown and tackle, as well as Bad Bunny's huge halftime show.

WhatToWatch

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3 TV settings I'd change ASAP to make Super Bowl 2026 look (and sound) incredible

Before the Super Bowl arrives, change these three settings on your TV for the best picture and sound quality.

Tom’s Guide

Patriots Fatigue? Why America is Rooting Against New England’s Return to the Big Game

Excited to see the Patriots play in the Super Bowl this weekend? Well, you might be one of the only ones. Patriots fatigue is real, and it didn’t go away when Tom Brady retired in 2023. Fans across the country spent two decades watching New England dominate, and that kind…

Clever Dude

Do Republicans Want To Control Elections?

Plus: assessing Trump’s first year, the dysfunction of Washington, D.C., and the politics of the Super Bowl. (Recorded live in Washington, D.C.)

Reason

The eye-watering cost of a Super Bowl suite revealed

Super Bowl LX will see the New England Patriots play against the Seattle Seahawks at Levi’s Stadium in Santa Clara, California

The Independent UK

Ranking the best and worst Super Bowl commercials of 2026: From dinosaurs to tight ends and toilet jokes

Ben Stiller, William Shatner and Jeff Goldblum are among the stars lining up for this year’s commercials, but director Taika Waititi is the real MVP

The Independent UK

SI:AM | What Makes This Super Bowl Different

Recent Super Bowls have featured teams following a familiar blueprint. Not this one.

Sports Illustrated

VPNs can get access to the Super Bowl anywhere – here are the ones I'd pick

If you're outside the US for Super Bowl LX, you won't be able to watch the coverage you pay for. Using a VPN changes all of that.

Tom’s Guide

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The Independent UK

Bad Bunny’s key symbols to watch for in his Super Bowl halftime show, and what they mean

The Puerto Rican singer will surprise audiences with a performance that will be a landmark moment for Latino culture

The Guardian - US

‘We stole the Super Bowl audience’: how In Living Color pulled off the greatest heist in US TV history

Turning Point USA is plotting its own half-time broadcast in defiance of Bad Bunny – but one of TV’s Blackest shows already perfected the alt-cast in 1992

BANG Premier

Bad Bunny wants to 'have fun' at the Super Bowl

Bad Bunny has teased details of his upcoming Super Bowl performance.

The Guardian - US

Despite assurances, residents and officials prepare for possible ICE operations during Super Bowl

In Santa Clara, California, where nearly half of residents were born outside the US, fear builds as game approaches

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The Guardian - US

The factors that will decide the Super Bowl: a brilliant receiver, pass protection and explosive plays

The Seahawks and Patriots are the last teams standing this season. The championship is likely to be decided by the smallest margins

Sports Illustrated

Super Bowl LX: Four Bold Predictions for Seahawks-Patriots Showdown

Super Bowl LX is finally here, and we’ve got four bold predictions for Sunday’s clash between the Seahawks and Patriots.

BANG Premier

Bad Bunny suffering sleepless nights ahead of Super Bowl show

Bad Bunny has confessed he's been suffering sleepless nights ahead of his performance at the Super Bowl halftime show - joking that he's been preparing by "eating smashburgers" and "thinking about the Super Bowl at 4am".

The Independent UK

Meet the man behind the Super Bowl's annual confetti blizzard

Noah Winter has attended more Super Bowls than Tom Brady, but not as a player

The Independent UK

How Brandi Carlile, Coco Jones and Charlie Puth are preparing for the Super Bowl pregame stage

Brandi Carlile plans to perform “America the Beautiful” live at the Super Bowl, without prerecorded tracks

The Independent UK

Mike Tirico's unprecedented February: Super Bowl and Olympics host

Mike Tirico is set to call his first Super Bowl this Sunday, marking a significant milestone in his broadcasting career

Sports Illustrated

Who Owns the Seattle Seahawks? Allen Family Wealth, History Explained

A look at the Seahawks ownership and why the franchise will be sold in the future.

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