The relationship between the box office and the Super Bowl is not a friendly one. While it's true that the latter takes place on what is generally the slowest day of any given weekend, it's such a standout event that it successfully overshadows all entertainment – and that includes going out to the local theater to catch a movie. Hollywood has adjusted to this by not really bothering to compete, as this is not generally a Friday-to-Sunday stretch that sees the release of major new blockbusters... and that has allowed Sam Raimi's Send Help to once again sit at the top of the domestic Top 10.
It's not exactly a case of domination, as no film did particularly well on the big screen in the last three days, but the movie did still manage to keep its box office crown with a rather impressive and soft weekend-to-weekend drop. You can scope out the full chart below and join me after for analysis.
