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The Latest Breaking News from Soichiro Honda

This Isn't A Super Cub. But What If It Took Over The World In An Alternate Universe?

The Yamaha MF-1 was the brand's answer to Honda's instantly popular Super Cub, and while the superficial similarities are there, the mechanical differences are significant.

RideApart · Jul 20

INSIGHT-How Honda's old guard tried, and failed, to oust its CEO

Honda is encountering significant disputes as a faction of retired executives pushes for the removal of CEO Toshihiro Mibe. Citing his failure to adequately address the Chinese market and a poorly-conceived EV initiative, they argue that his leadership has culminated in detrimental financial losses. Despite the unfolding crisis, Mibe has…

The Economic Times · Jun 9

Honda Motor Q4 Earnings Call Highlights

Honda Motor (NYSE:HMC) reported a full-year operating loss after booking large EV-related charges, while executives outlined a broad reset of the automaker’s electrification and automobile business strategy. Director, President and Representative Executive Officer Toshihiro Mibe said Honda recorded

MarketBeat · May 14

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Do You Want To Buy A House Or This Ultra Rare, One-Of-A-Kind Honda Motorcycle?

This is a legit prototype machine, and Honda took what it learned from making it to inform its decisions on the production CB750.

RideApart · Mar 5

Why Honda’s Alberto Puig believes “Ducati remains the benchmark in MotoGP"

Motorsport.com sits down for an exclusive chat with the Honda MotoGP boss

Motorsport · Oct 28, 2025

Why Honda's boss feels there is "no comparison" to Ducati in current MotoGP

Autosport sits down for an exclusive chat with the Honda MotoGP boss

Autosport · Oct 28, 2025

Honda’s New EV Motorcycle Patent Seriously Looks Like An Electric Superbike

Recent patent filings by Honda suggest that it’s working on a new electric motorcycle configuration geared up for some serious performance. Could it be an all-electric Fireblade?

RideApart · Jul 21, 2025

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Ayrton Senna Was a Samurai in Tube Socks

There are driving videos, and then there are driving videos. This one’s the latter: Ayrton Senna wheelin’ an NSX-R in your grandpa’s leather loafers. Suzuka circuit. Not a got-dang helmet in sight.

Motor1 · Nov 29, 2024

History of the Honda Super Cub: How It Conquered the World With Two Wheels

Over the span of 65 years, Volkswagen built more than 23 million air-cooled Beetles. Since 1977, the Ford F-Series has been the best-selling pickup truck in the US, with 40 million produced. As a nameplate, Toyota's moved more than 43 million Corollas over 11 generations.

Motor1 · Nov 8, 2024

F1's Adrian Newey Should Go to MotoGP

The legendary Formula 1 aerodynamic designer is finally leaving Red Bull after decades with the team. While rumors suggest he's going to Ferrari, I think he should try out MotoGP.

RideApart · May 2, 2024

Never Forget The Driver: Honda S600 and Honda Beat, Side By Side

Soichiro Honda built a global car company out of WWII surplus. His first car, the S600, and his last, the Beat, show how he did it.

Motor1 · Jan 19, 2024

Car review: Honda e:Ny1 Advantage – easy to drive, harder for anyone to say

After Honda’s eye-catching electric car debut, its follow-up was always going to be an anticlimax, writes Sean O’Grady. Its e:Ny1 model is comfortable and driver-friendly but comes up short compared with the competition

The Independent UK · Nov 25, 2023

Honda India Announces MotoGP Contest Leading Up To Grand Prix Of India

Honda Motorcycle and Scooter India has announced a new contest leading up to the 2023 Grand Prix of India. A total of 500 winners will receive free tickets.

RideApart · Aug 28, 2023

Automotive Hall Of Fame To Induct Honda Co-Founder Takeo Fujisawa

Honda Motor co-founder and Soichiro Honda’s right-hand man Takeo Fujisawa will be inducted into the Automotive Hall of Fame on July 20, 2023.

RideApart · Feb 13, 2023

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RideApart · May 24, 2022

Here's How (And Why) Honda's Oval Piston Bikes Worked

In 2022, Honda is still the only manufacturer to try making an oval piston engine work. Here's how and why it attempted such unique engineering back in the day.

Motorsport · Mar 16, 2022

Japanese racing legend Kunimitsu Takahashi dies aged 82

Japanese racing legend and iconic team owner Kunimitsu Takahashi has died at the age of 82, Honda has announced.

The Independent UK · Mar 4, 2022

Japan's Honda, Sony joining forces on new electric vehicle

Two big names in Japanese electronics and autos are joining forces to produce an electric vehicle together

RideApart · Jan 18, 2022

Honda Racing Corporation Adopts New Logo As It Expands Operations

Honda Racing Corporation adopts a new logo after taking on Honda’s automotive racing, electrification, and alternative fuels development efforts.

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