The Latest Breaking News from Smiggle

Strongest sales ever for designer sleepwear chain

Pyjamas seller Peter Alexander, owned by Premier Investments, has posted record annual sales, but its sister company Smiggle needs more attention.

AAP · Sep 24

Smiggle sets its sights and range on primary target

Smiggle will cut product ranges aimed at children younger than six and re-establish its identity as the back-to-school brand of choice for kids aged six to 12.

AAP · Mar 19

Economy has huge issues, billionaire retail icon warns

Premier Investments shares have plunged as the owner of Smiggle and Peter Alexander blames lower earnings forecast on the economy.

AAP · Dec 5, 2025

The M&S school uniform sale is live now - six reasons why it's the best place to shop this year, according to our Shopping Editor

The M&S school uniform sale is live now - six reasons why it's the best place to shop this year, according to our Shopping Editor

GoodToKnow · Jun 14, 2024

Smiggle, Peter Alexander owner posts record FY sales

Premier Investments grew sales 9.7 per cent in 2022/23 despite higher cost-of-living pressures.

AAP · Sep 28, 2023

Premier eyes global expansion after record first-half

Premier Investments says it is looking to launch its Peter Alexander and Smiggle brands in more countries overseas after record first-half sales.

AAP · Mar 27, 2023

Mum saves £83 in Smiggle sale with back-to-school essentials more than half price

The retailer has slashed the cost of backpacks, pencil cases, lunchboxes and other must-haves, with prices starting from less than £3

Chronicle Live · Jan 14, 2023

Premier Investments starts FY23 strong

Premier Investments is hiking its dividend and buying back shares after reporting a 4.9 per cent rise in full-year profit and a strong start to FY2023.

AAP · Sep 29, 2022

M&S kidswear range now includes Kickers, Jansport, Smiggle, Clarks, Hype and more

You can now find even more back-to-school essentials at M&S as it's kidswear range now includes well-known children's brands Clarks, Smiggle, Hype and more

Daily Mirror · Jul 4, 2022

Cost of living deals: Get money off Pizza Express, Beamish Museum and John Lewis this week

Splash your cash for big savings on Interrail travel or enjoy a bargain meal out with the family - the choice is yours

Chronicle Live · May 11, 2022