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Bray Boland

Smiggle demerger delayed to prioritise Myer deal

Myer Smiggle Premier Investments Premier Peter Alexander Solomon Lew

Smiggle owner Premier Investments is considering selling Just Jeans and Jay Jays to Myer. (Daniel Munoz/AAP PHOTOS)

The owner of Smiggle, Peter Alexander and Jay Jays has decided to delay a demerger of Smiggle to focus its attention on a potential sale of some of its brands to Myer.

Myer revealed its intention to acquire clothing brands Just Jeans, Jay Jays, Portmans, Jacqui E and Dotti from Premier Investments' Apparel Brands in June.

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