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The Latest Breaking News from Sarah Bond

"Japanese publishers need Xbox to expand," says ex-PlayStation exec as Microsoft gets serious about Japan

Xbox in Japan is getting a serious boost from Mena Kato, a former PlayStation exec whose proven track record could be a huge boost to Microsoft.

Windows Central

Xbox Executive Sarah Bond on Game Pass, AI, and "Citizen Creators"

Sarah Bond has led Microsoft's gaming division to new heights with Game Pass and ID @ Xbox. In an exclusive interview with Inverse, she unveils her vision for the future of video games.

Inverse

Xbox internal emails: Microsoft 'positioned' to 'spend Sony out of business'

The hearing between Microsoft and the FTC has brought countless revelations about Xbox's long-term business strategies. And some of these discussions were very aggressive.

Windows Central

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Xbox Cloud Gaming more popular on console than mobile, Microsoft admits

Some surprising information on Xbox Cloud Gaming was revealed during the Microsoft / FTC court hearing.

TechRadar

Activision reportedly wanted better revenue split before Call of Duty would come to Xbox Series X|S

According to Xbox's Sarah Bond, Activision asked for a better revenue share before Call of Duty would come to Xbox Series X|S consoles.

Windows Central

Microsoft shows Xbox Game Pass boosts interest in playing new game genres

During the hearing for the FTC against Microsoft and Activision Blizzard, the company revealed some stats on how Xbox Game Pass encourages new game purchases.

Windows Central

In Los Angeles, I saw a new Xbox emerge

Microsoft's Xbox has been on the back foot for years, but the tide could be changing. At the Xbox Games Showcase 2023 events in Los Angeles in the shadow of E3, Microsoft re-emerged confident, ready, and excited about the future.

Windows Central

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Phil Spencer on the future of Xbox: ‘Most people just want to find a great game’

The company’s 2023 Showcase drove home the changes facing the industry, and its need to adapt after a difficult year. Its CEO is positive the way forward is together

The Guardian - UK

Future Fortune 500 CEOs: 11 up-and-comers that leadership experts see as generational standout bosses

Fortune has identified 11 CEO stars in the making—many of them already in the C-suite, and all potential large-company CEOs.

Fortune

The post-console future: where Xbox is looking for its next big hit

Microsoft is betting on winning business with its subscription service, Game Pass, and looking beyond markets in western Europe and east Asia

The Guardian - UK

Xbox owners are prepared to rage quit over controversial new feature rumours

It has caused uproar among gaming enthusiasts

If Microsoft puts ads in Game Pass it’s game over for my Xbox Series X love

Microsoft could put adverts in Game Pass but that would kill my Xbox Series Xpassion.

Tom’s Guide

Xbox is prepared to offer “timed slices of games” as well as adverts

Vice president for games at Microsoft, Sarah Bond, revealed that Xbox is prepared to go down different avenues other than Game Pass.

TechRadar

Xbox VP's goal to bring Activision Blizzard into a “culture of diversity” is an uphill battle

Xbox VP's wish to use acquisition to reform Activision Blizzard's culture is easier said than done.

TechRadar

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Fortune

Female executives don't like to admit they pay for domestic help

Childcare, housekeeper, and a personal assistant: Women are paying big bucks for support at home in order to reach the C-Suite.

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