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Inverse
Inverse
Technology
Jen Glennon

Xbox Executive Sarah Bond on Game Pass, AI, and "Citizen Creators"


Sarah Bond can see me. And I don't just mean that my camera is working. She flashes her gleaming Disney Princess smile and addresses me by name multiple times. We jump in at the deep end. Why do video games matter so much to nearly 3 billion people, we ponder, by which we both clearly mean, “Why do games matter so much to us?” Unlike me, Bond has actually done her homework on the subject. You’d expect as much. She is, after all, head of creator experience and ecosystem at Xbox.

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