Xbox Game Pass is one of my favorite things in gaming. For a reasonable monthly fee I have the Ultimate version, which not only gives me access to new Xbox Series X games on day one, but also a mass of other great games, PC games and even the option to stream games on all manner of devices via the power of the cloud. But now Microsoft could ruin it.
That’s because there’s speculation that Microsoft could introduce ads into Game Pass. This is fueled by Sarah Bond, Xbox Corporate VP for game creator experience and ecosystem telling Rolling Stone: "We’ve talked about how we’re experimenting with other models, like what does it mean for advertising in games which is more prevalent in mobile — are there models of that that work well in PC and console? Are there other models where you might have timed slices of games and stuff like that?"
