The Latest Breaking News from Rick George

Colorado AD Addresses Deion Sanders’s Coaching Future With Simple Blunt Line

Colorado AD Rick George sent a strong message to those who believe Sanders's seat is getting hot.

Sports Illustrated · Nov 18, 2025

Colorado AD Gives Timetable for Deion Sanders's Return From Health Issue

The Buffaloes' coach should be back soon.

Sports Illustrated · Jul 9, 2025

Colorado AD 'Resistant' to Deion Sanders's Request for More NIL Money Amid Cowboys Interest

Deion Sanders reportedly reached out to the Buffaloes as the Cowboys' head-coaching job remains open.

Sports Illustrated · Jan 17, 2025

Colorado Ready to Erupt for Deion Sanders’s Home Opener vs. Hated Rival Nebraska

The Buffaloes haven’t brought this much excitement to Boulder in decades, and it’s only fitting it arrives for a blockbuster matchup against the Cornhuskers.

Sports Illustrated · Sep 8, 2023

College Football’s 25 Most Intriguing People in Suits

From ACC commissioner Jim Phillips to SEC boss Greg Sankey and TV execs at ESPN and Fox, these (mostly) C-suite members have a huge say in where the rapidly shifting sport is going.

Sports Illustrated · Aug 22, 2023

Colorado Raked in Hefty Profit at Deion Sanders’ First Spring Football Game

Business continues to boom ahead of the popular head coach’s first season in Boulder.

Sports Illustrated · May 27, 2023

Deion Sanders receives support as NFL legend faces mass exodus

Since Deion Sanders took the reins at the University of Colorado, 57 players have entered the transfer portal to prepare for the NFL legend's new era with a raft of players set to join from Jackson State

Daily Mirror · May 7, 2023

Colorado AD Defends Deion Sanders, Says Roster Shuffling ’Not Unique’ to Buffs Alone

“We are not the first to do this,” Colorado athletic director Rick George tells SI.

Sports Illustrated · May 4, 2023

Behind scenes, Schwartz-Morini guiding force for Coach Prime

One of Deion Sanders' most trusted business associates and friends is Constance Schwartz-Morini

The Independent UK · Apr 18, 2023

Sean Keeler: Who’s paying for Coach Prime’s contract at CU? Some Nebraska fans, probably, thanks to crazy ticket prices for Buffs-Cornhuskers.

Oh, Rick George, you beautiful genius, you. That was the plan all along, wasn’t it?

The Denver Post · Jan 16, 2023