Oh, Rick George, you beautiful genius, you. That was the plan all along, wasn’t it?
You hire Deion Sanders, the hottest college football coach on the planet. You know that Coach Prime’s home debut is against Nebraska and its Big Red Wave.
So what do you do? You stand up in front of the faithful and demand they not sell tickets to Cornhuskers fans. And you do so knowing full well that your pleas will go viral within Huskers Nation. Knowing also full well that every Nebraska fan worth their Dan Alexander replica jersey would take that as a challenge, and shell out however many Runzas it takes to get inside Folsom Field.