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The Latest Breaking News from Prime

Deion Sanders Laments Lack of Heisman Hype Surrounding Shedeur Sanders, Travis Hunter

Coach Prime believes there should be more Heisman hype for Travis Hunter and Shedeur Sanders after their performances in Week 1.

Sports Illustrated

Deion Sanders stopping a Denver Post columnist from asking questions is so petty, silly and unnecessary

Coach Prime is being so petty about this.

USA Today Sports Media Group

Deion Sanders, Colorado Ban Questions From Denver Post Reporter Over Hostile Coverage

The university cited "a series of sustained, personal attacks" against Coach Prime and the Colorado football program.

Sports Illustrated

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WWE legend Goldberg calls Coach Prime ‘one of the best human beings’

Wrestler Bill Goldberg and Deion Sanders reflected on their time as teammates on the Atlanta Falcons. Prime now coaches the wrestler's son.

USA Today Sports Media Group

Deion Sanders wasting time bullying kids on the internet is exactly why everyone is bailing on his Colorado experiment

Nobody likes a bully, Deion. Especially not one as old as you.

USA Today Sports Media Group

Colorado Five-Star OT Jordan Seaton Shares Deion Sanders’s Recruiting Message That Sold Him

Coach Prime had a candid, honest approach to recruiting the blue-chip tackle.

Sports Illustrated

Deion Sanders’ sons give Coach Prime mansion in Colorado

Deion Sanders received quite the gift from his sons

USA Today Sports Media Group

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Former Washington QB Robert Griffin III loves attention

The former Washington QB has some advice for the Cowboys. Really.

USA Today Sports Media Group

Colorado unveiled plans for a new ‘Prime Time’ NIL leadership class inspired by Deion Sanders

Students will learn about the inner workings of NIL deals, how to "manage their celebrity" and more.

USA Today Sports Media Group

Deion Sanders explained why he thought the CFP committee was right to choose Alabama over Florida State

It's all business for Coach Prime.

USA Today Sports Media Group

Former Colorado Standout Rips Deion Sanders As Son Hits Transfer Portal

The former third-team All-American had a pointed question for Coach Prime a day before his son entered the portal.

Sports Illustrated

SI Sportsperson of the Year Deion Sanders Has Long Inspired LeBron James

The three-time Sportsperson of the Year shares how Sanders has affected him inside and outside of athletics.

Sports Illustrated

Deion Sanders Is SI’s 2023 Sportsperson of the Year

In less than a year, Coach Prime has not only transformed a moribund Colorado football program. He’s also breathed fresh life into the campus and transformed a community.

Sports Illustrated

ESPN’s Stephen A. Smith Pushes for Deion Sanders to Take SEC Job

There is a new opening in the legendary football conference.

Sports Illustrated

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The Guardian - US

The Coach Prime Project has stalled but is still pointing upwards

Deion Sanders’s Colorado got off to a blazing start but have recently endured losses, injuries and thefts. They are far from a doomed project though

Sports Illustrated

Forde-Yard Dash: The Top Coaches-Gone-Wild Moments of the Season

From Michigan’s more recent sign-stealing probe to the initial discourse around Coach Prime, there’s been plenty of mind-boggling decisions made this fall.

Sports Illustrated

Deion Sanders, Colorado Add Big-Time Quarterback Who Could Take Over for Shedeur

The rising program has reportedly landed a potential future replacement for star junior Shedeur Sanders.

Sports Illustrated

Stanford Player Sideswipes Deion Sanders With Pointed Comment After Win Over Colorado

The sophomore offensive lineman criticized Sanders’s offseason team-building approach.

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Sports Illustrated

Deion Sanders Received the Full SNL Treatment With Incredible Segment

The skit of the Buffaloes’ coach was truly hilarious.

Sports Illustrated

Colorado’s Deion Sanders Misses Weekly Coach’s Show With Health Issue

Coach Prime missed a weekly ritual in the build-up to the Buffaloes’ Pac-12 showdown against Arizona State.

Sports Illustrated

Dodgers Coaches Adopt Deion Sanders’s Swagger for Last Trip of Season to Colorado

Coach Prime inspired the dress-up theme for the road trip.

Sports Illustrated

Deion Sanders Shares Amusing Reason Why Daughter Shelomi Hasn’t Dated Yet

Coach Prime is protective of his baby girl.

USA Today Sports Media Group

Deion Sanders explained to his team why he turned down Travis Hunter’s demand to play this week

Some things are truly bigger than football.

USA Today Sports Media Group

Richard Sherman on why the Cowboys won’t hire Deion Sanders

Seahawks great Richard Sherman doesn't see it happening.

USA Today Sports Media Group

Colorado just sold out tickets for the season, proving Deion Sanders’ hype is real

Deion Sanders and the Colorado Buffaloes unsurprisingly broke a 100-year-old school record.

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