The Latest Breaking News from OUAI

Shhh - these 9 discounted perfumes on Amazon make me smell like I've spent a fortune

From Sol de Janeiro to Issey Miyake, Amazon is home to quite a few chic and popular fragrances and often has them on sale, too...

Woman & Home · Jun 26

I’m a Ouai Loyalist—These 7 Products Are Hands-Down the Best for Fine Hair

My favorites, ranked.

Marie Claire · Mar 23

I’m Ditching My Luxury Fragrance Collection for These Under-$50 Winter Body Mists

Winter body mists for the win.

Marie Claire · Feb 12

I’ve Tried Over 100 Curly Hair Products & These Are The 12 I’ll Always Repurchase

Let me help you avoid the curly girl tax as much as humanly possible.

Pedestrian.tv · Sep 7, 2025

‘He’s bald’: Woman goes into boyfriend’s bathroom. Then she finds this viral beauty product. Why does he have it?

A woman’s joke may have been taken too seriously after she found a hair product in her boyfriend’s bathroom. In a viral TikTok, Ria (@riarinini) “exposed” how her boyfriend was seeing another woman after she found a Ouai product. 

The Mary Sue · Jun 25, 2025

Ouai’s haircare products deliver ‘unrivalled shine’ – and my favourites are reduced

From the detox shampoo to the hair oil, I tested the brand’s bestsellers

The Independent UK · Jun 17, 2025

22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer Glow

My favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.

Marie Claire · May 7, 2025

The 26 Best Under $50 Sephora Sale Finds, According to a Beauty Editor

High performance at a low price.

Marie Claire · Apr 9, 2025

What to shop in the Boots January sales, selected by a beauty expert

Stellar savings on Laneige, Dyson and more

The Independent UK · Dec 24, 2024

5 Things Guests Will Always Notice in Your Home (Even if You Can Turn a Blind Eye to Them)

They may seem small and insignificant to some, but these are the details guests will notice (and remember) when visiting your home

Livingetc · Dec 7, 2024