As every fragrance obsessive knows, the best perfumes often come with a hefty price tag but, if you know where to look, finding an affordable signature scent is entirely possible.
Ouai has long been a brand I’ve looked to for affordable fragrances, with its Melrose Place eau de parfum even claiming the top spot in my guide to the best summer perfumes thanks to its impressive quality and reasonable £54 price point (Sephora.co.uk). Better still, in 2024 Ouai launched its first hair and body mist in the cult-favourite St. Barts scent, offering the same beachy aroma for less than half the price of its EDPs. The real surprise? The lighter spray formula is just as long-lasting.
