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The Independent UK

Lifestyle

Daisy Lester

Ouai’s haircare products deliver ‘unrivalled shine’ – and my favourites are reduced

OUAI Oil Kim Kardashian

The brand was founded by Kim Kardashian’s hair stylist - (iStock/The Independent)

On top of her work as a stylist for Bella Hadid and Kim Kardashian, Jen Atkin founded her own brand, Ouai, in 2016.

Atkin wanted to convey a fuss-free and streamlined approach to haircare with her brand, shaking off unrealistic Instagram expectations and embracing a more natural confidence.

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