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The Latest Breaking News from Myntra

FEMA case against Myntra closed following compounding: ED

Myntra's foreign exchange violation probe has concluded after the RBI issued a compounding order. The Enforcement Directorate gave its no objection, allowing the e-commerce platform to settle alleged FEMA contraventions involving over Rs 45 crore with a one-time payment of Rs 2.88 lakh. This move aligns with the government's 'ease…

The Economic Times

RBI clears Myntra's FEMA violations after penalty payment; ED closes investigation

The Reserve Bank of India has closed an Enforcement Directorate investigation into Myntra Designs Private Limited. This action follows the RBI compounding certain Foreign Exchange Management Act violations. The company faced allegations of delays in submitting overseas investment reports and undertaking commitments before compliance. The RBI imposed a one-time monetary…

The Economic Times

Myntra announces End of Reason Sale starting May 29

Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collections. Expect deals on apparel, footwear, accessories, and beauty. VIP access offers extra discounts. Hyper-speed delivery is available in select cities. Social commerce will drive discovery and…

The Economic Times

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Flipkart Pulls Ahead: How India's E-Commerce Giant is Winning Hearts and Carts

From weekly active users to GMV share, two new institutional reports reveal that Flipkart is extending its lead over competitors and building a multi-business moat that rivals struggle to replicate.

The Economic Times

Old shopping funnel is gone: Gen Z is rewriting rules of retail

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly half of India’s online fashion and beauty shoppers now belong to Gen Z, with companies like Amazon, Nykaa, Myntra and Shein tailoring their offerings to meet the cohort’s fast-changing preferences and…

The Economic Times

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