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The Latest Breaking News from Millennials

Two-thirds Of Millennials Don’t Know Which Countries Won World War II

Over 50% of millennials didn't know that the UK didn't have the same prime minister during World War II.

Zenger

Confused, uncool, and nowhere to scroll: The internet has become hostile for millennials like me

If TikTok is too young, Facebook is too geriatric and Twitter is a cesspit, where are digital natives – who practically invented the ways we use the modern internet – expected to go, asks Harriet Gibsone

The Independent UK

Why are millennials so turned off by the Tory party?

Amid housing crisis, post-Brexit drag and hardline migration rhetoric, most 25- to 40-year-olds think party deserves to lose next election

The Guardian - UK

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Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown

New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement

TV Tech

The millennial anxieties of "Succession"

Overwhelmed and feeling out of control, the Roy siblings struggled to find their path beset by their boomer father

Salon

Two-thirds of millennials don't know which countries were victorious in WWII, study finds

Six in ten Brits believe they have a good knowledge of the global conflict - but just 36 per cent of 18-34-year-olds feel it is important to know about the war

Wales Online

Millennials lack knowledge of World War Two - but just a third consider it important

Only 36% of 18-34-year-olds feel it is important to have a good knowledge of the global conflict - with two-thirds unaware which countries emerged victorious

Daily Mirror

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Nearly two-thirds of millennials think Tories deserve to lose election, poll says

Rishi Sunak told that research from Onward thinktank suggests party is facing ‘existential’ threat

The Guardian - UK

Tories need to win over ‘shy capitalist’ millennials, says new report - OLD

Hope for the Conservatives lies in understanding and not ignoring the priorities of millennials, the report by think tank Onward suggests.

The Independent UK

Gen Z and millennials aren’t just rebelling by swapping meals for snacks—they want an ‘experiential’ snack they can TikTok, expert says

These generations aren't only "big snackers," says Mondelez's Nick Graham. “Their needs from snacking are much more diverse.”

Fortune

Liquid assets: the rise of laundry detergent more expensive than champagne

Who would splash out on pricy soap for their clothes? The answer may be “more people than you think”, as brands from Barbara Sturm to M&S add luxury to millennials’ weekly wash

The Guardian - UK

In Philanthropy, Gen Z and Millennials Do It Their Way

Next-gen givers are flipping the philanthropy script. Here are five ways they’re taking a different approach to charitable giving.

Kiplinger

Moving in with Mom and Dad isn’t the rock bottom people think it is

Millennials have gotten a bad rap for moving back in with their parents. But twentysomethings say it helped them pay off student loans and afford a wedding.

Fortune

Millennials and Gen Z say the economy is preventing them from becoming financially independent adults

Most Gen Z and millennials say the state of the economy is “hurting their ability to be a financially independent adult," finds a new Experian survey.

Fortune

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Fortune

Gen Z and millennials are really struggling to get the work-life balance they want

In an age of high inflation and a return to office, millennials and Gen Zers find themselves engaging in the hustle culture they'd rather leave behind.

Kiplinger

Don’t Count on an Inheritance for Your Retirement Plan

Older generations might not be planning to leave you as much as you think they are, and with rising costs, they might not have much left to leave you anyway.

Fortune

Gen Z and millennials say social media is pressuring them to buy what they can’t afford

TikTok can hurt your brain and your wallet.

Fortune

Housing economist breaks down why millennials are losing out to boomers as top buyers of homes on the market

As baby boomers downsize and millennials finally enter the housing market, they are in direct competition for similarly priced and sized homes.

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Fortune

Forget quiet quitting. Millennials and Gen Zers are quietly working second jobs as they live paycheck to paycheck

Deloitte surveyed tens of thousands of millennials and Gen Zers—the reality is a far cry from splurging on avocado toast or killing time on TikTok.

The Guardian - UK

Hell, yes: younger Britons more likely to believe in damnation, study finds

Belief in afterlife higher among gen Z and millennials than in baby boomers, despite being less religious generally

Fortune

High-earning millennials say making over $100k doesn't always add up to a lot: 'Are we getting by? Yes. But we’re not getting ahead.'

"I recognize that I’m extremely privileged, but I still feel mounting pressure when it comes to our finances," says Kelly, 29.

Tribune News Service

Millennials and homebuying: Real estate adapts to the largest generation

Millennials are the largest generation in the U.S., and everyone has been expecting members of this massive demographic cohort to reshape the housing market. So far, however, it hasn’t quite happened.

Daily Mirror

Wellbeing advocate offers top de-stressing tips - as millennials feel they are 'always on'

Two-thirds of young adults feel there are 'too many distractions' for them to 'switch off' - as they get just 91 minutes of downtime each day

Zenger

Millennials And Gen Xers Are Unaware Of Nonmelanoma, Found In A New Study

New research suggests four in five millennials and Gen Xers are mindful about the sun with mixed results in use of sunscreen.

Fortune

Millennials and Gen Z's rebellion against their parents' rules is spawning a $181 billion industry that makes everything into a snack

Forget pasta, rice, and salad for meals. Chips, granola bars, and cookies are becoming breakfast, lunch and dinner for some age groups.

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