SAN FRANCISCO—Fox Corp.’s free ad supported streaming platform Tubi has released a new survey that shows Tubi saw a 59% growth in total viewing time and reached over 8.5 billion streaming hours in 2023.
Tubi’s “The Stream 2024: Streaming Insights for Marketers” done in conjunction with The Harris Poll also takes a deep dive into the behaviors and preferences of today’s streamers with data showing that 56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time.
