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“There was great jubilation and there were tears”: Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality

Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to prove guitar is for everyone

Guitar World · Oct 17, 2025

“If fashion brands and computer brands can do it, why can’t we?” I journeyed to the only dedicated Fender store in the world – and found out how it could change the future of guitar retail as we know it

From all-star guest appearances to the world’s biggest collection of Custom Shop and made-in-Japan guitars, Fender Flagship Tokyo is the guitar store I’d always dreamed of

Guitar World · Mar 24, 2025

These are the gear trends that will shape your guitar buying in 2025: we explored every inch of NAMM to discover what brands are plotting for the next 12 months – and how the guitar gear world at large is changing

NAMM 2025 was one for the history books, with an avalanche of surprise announcements as industry titans broke their own rules, the neck humbucker took a backseat and guitar stars started seeing other companies – here’s what we learned

Guitar World · Jan 31, 2025

“It was the pick my playing had been waiting for”: I’ve been on a quest to find the perfect pick – and it didn’t just improve my tone, it made me a better player

After using Tortex for 20 years, I tried Fender’s “game-changing” Offset Picks – they weren’t my final destination, but they made me realize what an important contribution picks make to your overall sound

Guitar World · Sep 11, 2024

"I think it's potentially the European Mecca for heavy progressive rock and metal": As Arctangent festival celebrates its 10th anniversary, it feels more important than ever for musicians and fans alike

An annual showcase of alternative, progressive heavy musical talent, the UK festival has captured hearts and minds

MusicRadar · Aug 7, 2024

I played the Tom DeLonge Starcaster and expected to feel nostalgic – but this smartly designed signature has given one of Fender’s most unpopular guitars a new lease of life

blink-182 taught me how to play the electric guitar 20 years ago, but DeLonge’s long-awaited signature model is no throwback – it might just herald a bright future for the unloved semi-hollow

Guitar World · Apr 19, 2024

NAMM 2024: “I’ve never played any other guitars like that”: Jack White’s Fender Low Rider is one of the wildest Telecasters ever created – take an exclusive tour of its absurd spec sheet with his guitar tech

The heavily modded workhorse was transported from tour to the NAMM show floor, where Guitar World caught up with Dan Mancini to get the Low Rider lowdown

Guitar World · Feb 2, 2024

NAMM 2024: Dean Guitars is preparing to come back fighting – and we got an exclusive preview of its killer 2024 line-up, including its new affordable Kerry King signature, Slime Green finishes, and serious mid-price metal guitar contenders

It's set to be a big year for Dean, and Guitar World has been given a sneak preview of the firm’s extensive new 2024 range from president Patrick Schuleit

Guitar World · Jan 29, 2024

NAMM 2024: “This cutting-edge design ushers in an unprecedented era of sustainable audio engineering”: This amp cabinet is absurdly slim and so light it can be worn with a guitar strap – meet Eminent Technology's latest innovation, the Model Twenty-Two

At just 16.5lbs, the new development can serve as an FRFR cab for your multi-effects modeling needs, or as a dedicated amp and cab for a regular pedalboard

Guitar World · Jan 27, 2024

NAMM 2024: Can a Yamaha Pacifica ever be worth $2,000? We played the new Pacifica Professional to find out

Forget the name: there’s a lot more to Yamaha’s new flagship than you might think, including some genuine industry firsts

Guitar World · Jan 26, 2024