‘An evolving era of play’: UK toy sales rise for first time since pandemic
Film and TV tie-ins, Lego sets and Toniebox speakers help push sales 6% higher in 2025, after five years of no growth
The Guardian - UK ·
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‘Part of the joy economy’: bumper year for UK toys as Wicked dolls and Pokémon appeal to ‘kidults’
Some of this year’s Christmas must-haves also expected to appeal to older generations
The Guardian - UK ·
How YouTube (and Skibidi Toilet) changed the Christmas toys market
The shift from live TV to video platforms has made toy makers and sellers rethink products and where to sell them
The Guardian - UK ·
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