The Latest Breaking News from Mattel

This Mattel executive had to strengthen the Barbie brand before the company could 'have fun' with Greta Gerwig's movie

Mattel EVP Lisa McKnight worked to bring Barbie to the screen for years.

Fortune · Jan 9, 2023

What "sustainability" Barbie tells us about the rise of the women chief sustainability Officer

Women outnumber men in executive sustainability roles—and that might be good news for the rise of sustainability minded CEOs.

Fortune · Jan 5, 2023

From Barbie to Creed III: the 2023 films Guardian writers are most excited about

The next 12 months offers a wide range of tantalising new movies. Here are the ones our critics are most intrigued about

The Guardian - US · Jan 5, 2023

Barbie: first trailer for Greta Gerwig’s movie starring Margot Robbie

The Little Women writer-director has re-teamed with Noah Baumbach to write a new take on the much-loved doll character

The Guardian - US · Dec 16, 2022

Why Hot Wheels are one of the most inflation-proof toys in American history

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years.

WEKU · Dec 16, 2022

Barbie set to be Christmas number one toy after beating LEGO and Nintendo Switch

Barbie has seen a surge in popularity and now retail experts reckon it'll be on more lists for Santa than its main rivals, such as Nintendo Switch

Daily Mirror · Nov 27, 2022

He-Man: Master of my Gen X universe

As a collector and gay man who once dressed as Skeletor, I reflect on the influence of Mattel's muscle-bound toys

Salon · Nov 27, 2022

'Metaverse' could be word of the year, Johnnie Walker launches an NFT, and Mattel creates an NFT marketplace

"Metaverse" is competing against two other terms for the Oxford English Dictionary's word of the year, plus NFT news from Johnnie Walker and Mattel.

Fortune · Nov 25, 2022

Top, Lite-Brite, Masters of the Universe in toy hall of fame

The spinning top, whose origins can be traced to ancient times, has a permanent new place in the National Toy Hall of Fame

The Independent UK · Nov 10, 2022

Mattel releases three Barbie dolls for Día de Muertos

One of the dolls, a collaboration with Mexican fashion designer Benito Santos, has already sold out.

WEKU · Oct 29, 2022