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Fernando Alfonso III

Why Hot Wheels are one of the most inflation-proof toys in American history

Bruce Pascal is an avid Hot Wheels collector who boasts a collection of more than 4,000 cars. (Bruce Pascal)

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years.

Hot Wheels are a retail oddity. They remain one of the most affordable toys in the country at a time when inflation is chipping away at savings accounts and compounding credit card debt for many Americans, experts like James Zahn told NPR.

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