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Bangkok Post
Bangkok Post
Lifestyle

Casetify rolls out accessory collection inspired by Barbie

Pink is in the new black for Casetify. The Hong Kong-based company that designs and produces phone cases and electronic accessories has launched a new collection inspired by the pink world of Mattel's Barbie.

Let's quash any assumptions you may have about the collection. It isn't built around the upcoming film ‘Barbie’ starring Margot Robbie, whose trailer dropped a few days ago.

Casetify's signature range of smartphone cases — namely Impact, Ultra Impact, Mirror, Bounce, Clear, and Pillow Cases — catch all eyes with the hot pink colour and the Barbie logo. Highlights include silicone smartphone cases in the shapes of a purse, a boombox, a camera and heel boots. They're definitely a must-have for fans who want to show off how much of a Barbie buff they are. The silicone case in the shape of a purse, in particular, features a built-in strap to make them look like the chain purse of an actual Barbie doll.

The collection also sees the debut of the Pin’It case, which allows customers to style their cases with charms. Check out the Barbie collection at the Casetify pop-up store in the Atrium Zone, CentralWorld.

The brand will also open Casetify Studio next year as its permanent outpost to foster collaborations between Casetify with leading domestic brands and Thai designers and artists, according to Casetify's CEO and founder Wesley Ng.

Visit casetify.com.

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