How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees The CEO told staff that the co-op had to make some “tough choices” to fix the business. Fortune · Oct 10, 2025
REI CEO Mary Beth Laughton begins her tenure Athleta's former CEO Mary Beth Laughton started her CEO tenure at REI on March 31. Fortune · May 12, 2025
REI's new CEO has a plan to turn around the beloved retailer—by going back to its roots CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape. Fortune · May 8, 2025
"Signing that letter was a mistake": REI apologizes for endorsing politician behind America's National Parks chaos The outdoor brand has pulled its support and launched a petition to keep public lands public Advnture · Apr 11, 2025
REI's new CEO will have to work on repairing staff morale The former Athleta CEO will have to work hard to restore employee morale. Fortune · Jan 22, 2025
Olympic runner Allyson Felix launched a shoe line upon learning sneakers were molded after men's feet Olympic gold medalist Allyson Felix left Nike to partner with Athleta and create her own lifestyle and shoe brand Saysh. Fortune · Nov 16, 2022