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Fortune
Fortune
Emma Hinchliffe, Joey Abrams

REI CEO Mary Beth Laughton begins her tenure

Mary Beth Laughton (Credit: Courtesy of REI)

Good morning! Mexico sues Google over the Gulf, an at-home cervical cancer screening is approved, and REI's new CEO must turn around the outdoors retailer and win back worker trust.

- Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago.

At Athleta, Laughton oversaw the brand's push into women's sports, signing major deals with athletes like Simone Biles and Allyson Felix. She now takes the reins at REI, a $3.53 billion-in-revenue company struggling to win back the trust and support of its workforce and customers. My colleague Phil Wahba reported last summer on the worries of current and former REI employees (known as Green Vests), many of whom have unionized and voiced concerns that REI was losing sight of its progressive roots, like supporting climate-friendly initiatives and public lands, and instead becoming too corporate. They objected to appointments like those of execs from ExxonMobil and McKinsey to REI's board. Now, Phil has one of Laughton's first interviews as REI CEO.

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