How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees The CEO told staff that the co-op had to make some “tough choices” to fix the business. Fortune · Oct 10, 2025
REI's new CEO has a plan to turn around the beloved retailer—by going back to its roots CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape. Fortune · May 8, 2025
REI's new CEO will have to work on repairing staff morale The former Athleta CEO will have to work hard to restore employee morale. Fortune · Jan 22, 2025
REI cuts 428 jobs, shuts down adventure travel and outdoor education programming 'We’ve held out as long as possible, but the fact remains that Experiences is an unprofitable business for the co-op, and we must adjust course,' says REI CEO Cycling Weekly · Jan 8, 2025
Outdoor Retailers REI Brings In Sephora Veteran As Chief Marketing Officer REI Co-op, a brand that specializes in high quality outdoor gear and clothing, has appointed a new chief marketing officer. International Business Times · Nov 14, 2024
With sales slumping and employers on edge, can REI get back on track? Everything is going wrong. Oh, the humanity! Fortune · Aug 19, 2024
REI fostered a progressive reputation. Then its workers began to unionize REI, the shopping mecca for outdoor enthusiasts, has balked at recognizing its newly unionized workers. They accuse the retailer of breaking labor laws, which the company denies. WEKU · Jul 6, 2023
REI lays off 8% of HQ workers to hedge against 'increasing uncertainty' REI has laid off 167 people from its headquarters, citing "increasing uncertainty" and a need to get back to profitability. Tribune News Service · Feb 2, 2023