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Why Every Indy 500 Winner—Including Felix Rosenqvist—Always Celebrates With Milk

Got milk? The Indy 500 winner always does. Here’s why.

Sports Illustrated · May 24

The milk of choice for every 2026 Indy 500 driver

Each of the 33 drivers taking part in this year's Indy 500 have chosen the kind of milk they will drink if they win the 110th running of the historic event

Motorsport · May 19

The Greatest Indy 500 Moments

On each Memorial Day weekend since 1974, engines roar at Indianapolis Motor Speedway for one of the most iconic events in American sports—the Indianapolis 500.

Sports Illustrated · May 20, 2025

2023 Indy 500: Every driver’s choice of celebratory milk should they win

Most drivers keep it simple, but some want more than the three milk options offered.

USA Today Sports Media Group · May 23, 2023

Indy 500: Why does the winner drink milk? A tradition explained

The race-winner drinking milk – or drenching himself in it – is one of the many iconic images from the Indianapolis 500, but how did the tradition start?

Autosport · May 28, 2022

Meet the true hero of the Indy 500’s bizarre celebratory tradition: The Veteran Milk Man

The Indy 500 winner will be handed a bottle milk afterward. Here’s the story of why — and how it gets there.

USA Today Sports Media Group · May 26, 2022

Indy 500: How much money does the winner receive? Prize purse explained

The Indianapolis 500 is a race like no other and packs one of the richest prizes in all of motorsports.

Motorsport · May 23, 2022

Indy 500: Why does the winner drink milk? A tradition explained

The race-winner drinking milk – or drenching himself in it – is one of the many iconic images from the Indianapolis 500, but how did the tradition start?

Motorsport · May 16, 2022

2022 Indy 500: Every driver’s choice of celebratory milk — and who wants (but won’t get) chocolate or buttermilk

Most drivers keep it simple, but some want more than the three milk options offered.

USA Today Sports Media Group · May 2, 2022