The instant Simon Pagenaud felt the ice-cold bottle of milk hit his hand, he raised it high in the air and poured.
As the whole milk flowed over his bright red Firestone hat, Pagenaud lifted his head, allowing the quart to spill over his face. Mouth opened and eyes closed, he enjoyed a few drops as he emptied the bottle on himself. He couldn’t help it; he wanted to soak up every bit of this famous Indianapolis 500 tradition.
“You usually get to spray the champagne when you win a race, and Indy is the only place you get to drink milk,” Pagenaud told For The Win, reflecting back on his 2019 Indy 500 victory. “So I just sprayed the milk all over my face because I just wanted to embrace the moment.