The Latest Breaking News from José Antonio Ramos Calamonte

Asos turns to AI stylists to win back shoppers after sales slide 12%

Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales

The Guardian - UK · Nov 21, 2025

Topshop to return to high street via other retailers’ stores

Fashion brand also relaunching stand-alone website as owner Asos reveals sales continue to slide

The Guardian - UK · Apr 24, 2025

Asos accused of rewarding ‘spectacular failure’ as CEO gets £300k rise amid losses

Retailer’s share price has crashed amid post-Covid high street recovery and competition from Shein and others

The Guardian - UK · Nov 18, 2024

Asos cuts profit forecast after wet summer hit sales

Online fashion retailer says it has reduced its stock levels by 30% amid fall in customer numbers

The Guardian - UK · Sep 26, 2023

Fast fashion but slow progress at loss-making Asos

Covid lockdown boom masked flaws until it didn’t – and the loss of £291m in six months was worse than expected

The Guardian - UK · May 10, 2023

Asos losses swell and firm sees UK sales fall 10%

Asos CEO José Antonio Ramos Calamonte said: “I am very confident of our return to sustainable profit.”

Evening Standard · May 10, 2023

Asos’s global overstretch shows in share price and operating profits plunge

Long-term shareholders would be immeasurably richer if Asos had stayed in the UK, its ‘core operation’

The Guardian - UK · Oct 19, 2022

Asos to write off stock and cut costs as shoppers rein in spending on fashion

Online retailer reports disappointing sales growth and £32m pre-tax losses as it agrees £650m banking facility

The Guardian - UK · Oct 19, 2022

COO Dunn latest Asos departure in ongoing board restructure

Fast fashion retailer has moved executive chairs in attempt to boost recent lacklustre financials

Evening Standard · Aug 17, 2022