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The Guardian - UK
The Guardian - UK
Business
Julia Kollewe

Asos slides to huge loss but insists it sees ‘green shoots’

Smartphone with an Asos app and a keyboard
Asos app has shifted its marketing budget towards influencers. Photograph: Dado Ruvić/Reuters

Asos has slumped to a wider full-year loss as it said customers are still grappling with cost of living pressures but insisted it was seeing “green shoots” of recovery after a two-year turnaround.

José Antonio Ramos Calamonte, the Asos chief executive, said the market was still “volatile”. “I don’t think by any stretch of imagination things have got significantly better than where they were six months ago. They are not getting worse, which is good news, but there’s still a lot of volatility out there,” he added.

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