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The Guardian - UK

Business

Sarah Butler

Asos turns to AI stylists to win back shoppers after sales slide 12%

Asos José Antonio Ramos Calamonte

Asos website on phone and laptop — Asos made a pre-tax loss of £282m in the year to 31 August, an improvement on a loss of £379m a year before. Photograph: Justin Tallis/AFP/Getty Images

Asos has turned to online stylists powered by artificial intelligence as it attempts to win back customers and reverse a fall in sales.

The online fashion retailer said sales had fallen 12% in the year to 31 August, and City analysts predicted another year of declining sales ahead.

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