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The Latest Breaking News from Interbrand

"Pokémon Go has taken nostalgia, and elevated it": on its 10th anniversary, experts reflect on the success of Pokémon Go

We look at how the Pokémon Go brand has stood the test of time.

Creative Bloq

The Most Valuable Car Brand of 2025 Shouldn't Shock You

The value of a brand is a critical measure of its recognition, overall health, and ability to adapt to changing market conditions. For this reason, the consulting firm Interbrand has been publishing its annual Best Global Brands ranking—featuring top brands across industries, including automotive—for the past 26 years.

Motor1

Apple is still the best brand in the world, according to Interbrand's report

The Best Global Brands shows which brands are going up, and which are going down...

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Oops, Tesla’s brand value just plummeted 35 per cent

More choice in EVs and more credible alternatives take their toll on Tesla’s once-golden reputation

The Independent UK

Nvidia who? Green team branding flies under the public radar — triple trillion dollar firm fails to enter the top 100 Interbrand survey

Nvidia didn't make the list of the top 100 most recognizable brands in the world.

Tom’s Hardware

Lego's vibrant new brand identity feels both nostalgic and timeless

It's all about the bricks.

Creative Bloq

Sephora: ‘mothership of modern-day beauty industry’ revels in a retail makeover

LVMH-owned luxury makeup brand defies cost of living crisis with ‘open-sell’ format that shoppers seem to love

The Guardian - UK

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Piaggio Group: The Vespa Brand Is Worth 906 Million Euros

Piaggio requested brand consultancy firm Interbrand to determine the brand value of Vespa. It turns out it's worth around 906 million Euros.

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