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Creative Bloq

Technology

Rosie Hilder

"Pokémon Go has taken nostalgia, and elevated it": on its 10th anniversary, experts reflect on the success of Pokémon Go

Creative Bloq Interbrand

Pokémon Go app icon on a phone or tablet homescreen.

Remember when everyone was obsessed with Pokémon Go? That was now 10 years ago. As the interactive game celebrates its 10th anniversary, I spoke to branding experts at Interbrand and Coley Porter Bell about why the brand has been so successful, how it speaks to today's audiences, as well as its longevity.

For more on branding, see the best logos of all time and the best rebrands of the 2020s.

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