The Latest Breaking News from Gap

Celebrity brand collaborations can feel like rocket fuel for sales: a big name, a splashy launch, and the promise that fans will buy whatever their idol touches. Sometimes, though, the hype fizzles into awkward headlines and financial losses. These high-profile missteps didn’t just tank balance sheets; they also left behind…

The Devil Wears Prada 2 actress gives us a lesson in how to elevate classic whites

Stylish, laptop-friendly totes for all of your office essentials.

&Daughter, 6397 News, and more.

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you need to know about the rising pop act.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our analyst ratings page.

But has it gone far enough?

Some saw Gap’s commercial as the “antithesis” to American Eagle’s controversial campaign starring Sydney Sweeney.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash despite boosting sales.